June 12, 2020
TRUE Sports – Hockey Division Announces Partnership with Winnipeg Ice Defenseman Carson Lambos
Memphis, TN – TRUE Hockey announced today an official partnership with Winnipeg Ice Defenseman Carson Lambos.
Under the partnership, Lambos will use TRUE hockey performance product, Skate and Stick and be one of the centerpieces around a youth movement in TRUE hockey’s sports marketing efforts.
“Carson is one of the best young players in the entire CHL, and we could not be more excited to welcomehim to the TRUE team,” Dave Campbell, Director of Elite Athlete Services said. “TRUE hockey is the fastest growing company in hockey and it is only fitting that we align our brand with players who fit that same career trajectory.We look forward to having Carson represent our family of high performance products and maintaining an active voice in product testing and marketing initiatives going forward.”
Lambos was selected second overall in the WHL Draft in 2018. Since then, he has only exceeded the expectations set for him in his career so far. Commonly referred to as one as the top 2003-born defenseman, Carson’s elite offensive abilities led him to finish the 2019-20 WHL season within the Top 5 of CHL Scoring amongst Rookie defensemen. In 2019, he also represented Team Canada for the first time, registering 5 points in 6 games for Team Canada White at the annual World Under-17 Hockey Challenge. As a top prospect for the 2021 NHL Draft, Carson will serve as an integral part of the Elite Athlete Services program moving forward as it looks to strengthen its affiliation with the top elite amateur players across North America.
“I’m excited to be joining the TRUE hockey family. My expectations of their products are always exceeded, and the continued growth and improvement of their gear is what really excites me for what is tocome of an already outstanding product. The way I’ve seen the product grow in the past four years is exceptional and unmatched. It’s awesome to be a part of such an innovative brand that cares so much about their players”, Carson Lambos.
TRUE Hockey offers a full line up of skates, sticks, gloves, protective and accessories. For more information about TRUE Hockey products and where to purchase them, visit www.true-hockey.com. Become a fan on Facebook, Twitter and Instagram.
About TRUE Hockey:
True Temper’s Hockey Division was established with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. For fourteen years, other hockey companies hired TRUE Hockey to design, engineer and manufacture over 2,000,000 sticks – sticks that showed up in the ends of countless NHL professionals and provided domination at every level of the game.
Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey is poised to continue providing the hockey industry with superior stick design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one goal, devotion to the best in stick performance. For more information, visit www.true-hockey.com.