July 10, 2020
TRUE Sports Hockey Division Announces Partnership with Peterborough Petes’ Forward Mason McTavish
Memphis, TN – TRUE Hockey announced today an official partnership with the Peterborough Petes’ forward Mason McTavish of the Ontario Hockey League (OHL).
Under the partnership, Mason will use TRUE Hockey performance product, skates and sticks, and be one of the centerpieces around our elite amateur movement in TRUE hockey’s sports marketing efforts.
An elite talent who is considered one of the premier scoring forwards in the CHL, Mason has emerged as a projected 1st round pick in the 2021 NHL entry draft.
“TRUE Hockey continues to identify and partner with the best young amateur players around the world, we are very fortunate to add Mason to our stable of athletes as he embarks on the next stage in his development and dream to play in the NHL. As the fastest growing brand in hockey, aligning TRUE Hockey with players who fit that same career trajectory is a major strategic initiative for our business. We look forward to having Mason represent our family of high-performance products while having an active voice in product testing and marketing initiatives as continue to move forward as a brand”, said Dave Campbell, Director of Elite Athlete Services.
“I have been skating on TRUE skates for over a year and most recently switched to the sticks. They continue to provide me exactly what I am looking for. I am really excited to be working with True and looking forward to our future together.“ said Mason McTavish, Peterborough Pete’s forward.
TRUE Hockey offers a full line up of skates, sticks, gloves, protective and accessories. For more information about TRUE Hockey products and where to purchase them, visit www.true-hockey.com. Become a fan on Facebook, Twitter and Instagram.
ABOUT TRUE HOCKEY:
True Temper’s Hockey Division was established with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. For fourteen years, other hockey companies hired TRUE Hockey to design, engineer and manufacture over 2,000,000 sticks – sticks that showed up in the ends of countless NHL professionals and provided domination at every level of the game.
Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey is poised to continue providing the hockey industry with superior stick design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one goal, devotion to the best in stick performance. For more information, visit www.true-hockey.com.