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TRUE Sports-Hockey Division Announces Extended Partnership with Vezina Winner Connor Hellebuyck

Memphis, TN – TRUE Hockey announced today an official partnership extension with Winnipeg Jets’ goalie Connor Hellebuyck of the National Hockey League (NHL).

Under the extended partnership, Hellebuyck will use all TRUE Hockey performance items, as well as continuing to be a central part of the marketing efforts of TRUE Hockey.

In 2019-2020, Hellebuyck led the league in shutouts and was second overall in wins. Hellebuyck was named the Vezina Trophy winner as the league’s top goaltender for his outstanding play.

“TRUE Hockey is pleased to expand our partnership with Hellebuyck as he has been an integral piece of the brand over the last 2 years and an ultimate professional to work with. Hellebuyck is an elite goalie in the NHL and we are privileged to partner with him as we expand in the goalie market.” Dave Campbell, director of elite services.

TRUE Hockey offers a full line up of skates, sticks, gloves, protective equipment and recently announced the full line of goaltender equipment. For more information about TRUE Hockey products and where to purchase them, visit www.true-hockey.com. Become a fan on Facebook, Twitter and Instagram.

About TRUE Hockey:

True Sport’s Hockey Division was established with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey is poised to continue providing the hockey industry with superior product design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one goal, devotion to the best performing hockey products on the market. For more information, visit www.true-hockey.com.

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