TRUE Sports Announces Multi-Year Partnership with the Kelowna Rockets

Memphis, TN – TRUE Sports (Hockey division) announced today that they have entered a multiyear partnership with the Kelowna Rockets. The Kelowna Rockets are a historic franchise in the Western Hockey League (WHL) and the 2004 Memorial Cup Champions.

TRUE Hockey is an official licensed supplier and proud partner of the CHL (Canadian Hockey League).

As a partner of the Kelowna Rockets, TRUE Hockey will be the performance product supplier of Hockey sticks and Hockey skates, as well as an official apparel supplier. TRUE Hockey will be engaged across a broad spectrum of initiatives within the Kelowna Rockets, including in game fan experience, community player engagement resulting in an overall exciting marketing campaign.

“We’re excited to welcome TRUE Hockey to our corporate partner family,” said Bruce Hamilton, President and General Manager of the Kelowna Rockets. “Together we share a common vision of growing and celebrating the sport and we very much look forward to a long and mutually beneficial relationship.”

“Our focus at TRUE Hockey is to supply players with the best performing products,” Steve Sutherland, General Manager of TRUE Hockey. “Our partnership with the Kelowna Rockets is an opportunity to support player’s development with TRUE’s elite performance products including skates and sticks. We are excited about our new relationship with the Rockets and look forward to working with this great franchise for years to come.”


The Kelowna Rockets are one of the preeminent hockey franchises in the Canadian Hockey League. They play in the Western Hockey League(WHL), in Kelowna, British Columbia.

The Rockets have won the WHL championship four times and have competed in five Memorial Cups, capturing the 2004 Memorial Cup on home ice.


True Sports Hockey Division was established in 2000 with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. For fourteen years, other hockey companies hired TRUE Hockey to design, engineer and manufacture over 2,000,000 sticks – sticks that showed up in the ends of countless NHL professionals and provided domination at every level of the game.

Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey as a brand was launched in 2014 and is poised to continue providing the hockey industry with superior product design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one main goal, a devotion to create the best performing hockey products and enhance player performance across the globe. For more information, visit www.true-hockey.com.

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