True Sports Announces Expansion in China Ahead of the 2022 Winter Olympics

True Hockey, a subdivision of True Sports and the brand leader in custom skate tech, will arrive in the Chinese market in December 2020 to meet the nation’s growing interest in Winter Sports.

True Sports, a leading developer, and manufacturer of hockey, golf, baseball, and lacrosse products have announced that they will be expanding their winter sports division across China this year. This focused investment on the Chinese market coincides with the country’s preparations for the 2022 Winter Olympics, which will be held in Beijing and the neighbouring Hebei province.

China is currently the world’s fastest-growing winter sports market. By 2022, it is estimated that around 300-million Chinese nationals will develop a strong and active interest in winter sports. True Hockey’s launch aims to inspire the next generation of ice-hockey and skating professionals, by providing them with the most innovative hockey equipment on the market.

True Hockey was established to bring the company’s commitment to the highest quality materials, the strictest manufacturing processes, and the best engineering minds to the ice. A favourite of star players from across North America’s National Hockey League (NHL) such as Detroit Red Wings forward Tyler Bertuzzi and Toronto Maple Leafs, Mitch Marner, True Hockey products have become synonyms with elite performance. The brand is renowned for prioritizing quality and fit to enhance player performance using cutting edge technology employed by numerous NHL players and making this accessible to the consumer market.

True Hockey will be partnering with Proskatecorner to bring the brand to China and the Asia Pacific market. Proskatecorner serves hockey athletes at all levels and is widely trusted to provide equipment, tools and training that can enhance any game. Proskatecorner was one of the first distributors of True Hockey in Canada.

Sammi Zhou, CEO of Proskatecorner, the official distributor for True Hockey in China and across Asia said “The brand’s devotion to providing high-quality materials, created by the most intuitive engineering minds means we’ll be able to empower and inspire the next generation of winter sports players and elite athletes in China and beyond. Jeff Potter, President of Proskatecorner, continued “After 28 years working across North America, I’m excited to bring True Hockey’s exceptional equipment to the Chinese market. Our partnership with Zerotrillion will enable us to effectively communicate True Hockey’s unique offering and connect with a market that has so much potential.” “Attacking emerging hockey markets is a key strategic initiative for TRUE Hockey moving forward. We are absolutely thrilled to call Proskatecorner our partner as we attack the market in China and are confident that they will position our brand for strong growth over the next 5 years.”, said Dave McNally, Senior Director, Global Sales and Marketing for TRUE Hockey.

True Hockey products will be available via Tao Bio in late 2020 and via True Hockey’s official website. To order direct, please contact info@truehockeychina.com.

About True Hockey

True Sport’s Hockey Division was established with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. For fourteen years, other hockey companies hired TRUE Hockey to design, engineer, and manufacture over 2,000,000 sticks – sticks that showed up in the hands of countless NHL professionals and provided domination at every level of the game.

Following in the line with TRUE Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey is poised to continue providing the hockey industry with superior product design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one goal, devotion to the best performing hockey products on the market. For more information, visit www.true-hockey.com.

About Proskatecorner

Proskatecorner serves hockey athletes at all levels of playing ability. Backed by decades of experience, they offer skate sharpening, profiling, and alignment services, as well as hockey equipment sales and consultation for both individuals and teams, as well as treadmill services through The Skating Lab.

From beginners to NHL players, Proskatecorner is widely trusted to provide the performance tools that can make or break any player’s game. Recognized as an authorized seller of premium hockey equipment such as Step Steel blades and True Hockey skates, they give athletes under their care the peace of mind that their performance is supported by the best resources available.

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