November 19, 2019
True Hockey Launches First Hockey Helmet Built With MIPS Brain Protection System
MEMPHIS, TN – TRUE Hockey launched the world’s first hockey helmet to feature the MIPS Brain Protection System from Sweden. Working alongside MIPS, the leaders in brain protection systems within helmet safety, TRUE’s Dynamic 9 Pro Helmet hit markets on November 8th, 2019.
“The partnership with MIPS has been tremendous and with our innovation and development teams working closely together, we are now bringing game-changing technology into the hockey helmet space,” says Jeremy Erspamer, CEO of TRUE Sports. “This product delivers upon the promise of TRUE Hockey to continue to introduce high-performance, innovative products across all hockey equipment categories. We could not be more excited about the product and the technology and we look forward to a very successful product launch this Fall.”
TRUE entered the helmet realm with hopes of reducing player concussions and the impact on their brains from in-game collisions. In doing so, the expertise of MIPS’ neurological research was sought. The MIPS Brain Protection System is designed to reduce the rotational motion transmitted to the brain from angled impacts to the head.
“We are very excited about the partnership with TRUE and that we now have the possibility to bring increased safety to the world of hockey,” says Johan Thiel, CEO of MIPS. “This is a new category for us but a category that MIPS has been looking at for a long time. TRUE is a partner that shares our values and we are looking forward to the fall when the helmet will be released on the market.”
MIPS, combined with TRUE’s ABSOR foam system optimized throughout the interior shell, produces unrivaled protection. First of its kind, the Dynamic 9 Pro helmet features a one-piece expanded polypropylene foam construction, making it the lightest helmet in its class. With three foam thickness options, the adjustable FItPad system allows players to select from the interchangeable pads for a personalized fit and 360-degree protection.
For over 100 years, TRUE Sports has demonstrated a commitment to bringing transformational technologies to market. Whether it be in its longstanding dominance as the #1 shaft on the PGA tour or through one of its game-changing product introductions in hockey and lacrosse, the True Temper Sports team has shown an unwavering determination to be #1 in everything we do.
MIPS specializes in helmet-based safety and protection of the brain. Based on an ingredient brand model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. MIPS solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska University Hospital in Stockholm, Sweden. MIPS is the world leader in this field and cooperates with 78 helmet brands that offer 448 models equipped with MIPS BPS on the global helmet market.