TRUE Hockey Announces Multi-Year Partnership with Ottawa Senators Forward Mike Hoffman.

Memphis, TN – TRUE Hockey announced today an official partnership with Ottawa Senators Forward Mike Hoffman.

Under the multi-year partnership, Hoffman will play TRUE hockey product and be one of the centerpieces in TRUE hockey’s sports marketing efforts. He will also sit on the TRUE Hockey Players Advisory Board where he will have an active voice in providing feedback for new product lines going forward.

“Mike is one of the purest shooters in the world, and we believe that our stick technology coupled with Mike’s abilities will make a compelling partnership to enhance his play, and our brand, for years to come,” Jeremy Erspamer, President and CEO said. “TRUE is the fastest growing brand in hockey and our unique engineering capabilities fit well with Hoffman’s talents. It is only fitting that we align our brand with the best players in the world – and as importantly – very good people, on and off the ice. We look forward to having Mike represent our family of high performance products and maintaining an active voice in product testing and marketing initiatives going forward.”

Hoffman was drafted in the fifth round by Ottawa in 2009. As testament to Mike’s talents and dedication, he proved himself at many levels of hockey to become a staple in the Senators lineup by the 2014/15 season. Since then, Mike has consistently produced more than 25 goals per year, and scoring overall at more than 0.5 points per game in a league that puts a premium on offensive production. To those that follow the game closely, Hoffman is characterized as a “smooth” and “classy” player with a devastating world-class shooting release.

“I’m thrilled to be able to work with TRUE hockey. Since very early in this NHL campaign, I have been using TRUE sticks, and have worked with the Pro Services and Engineering group throughout the season to refine and hone in my stick feel. I have recently made the switch to TRUE Custom Skates, and look forward to making my skating even stronger with this amazing product. It is a great feeling to be able to contribute both on and off the ice, and I look as forward to helping TRUE achieve their goals as much as they are working to help me achieve mine”, Mike Hoffman.

TRUE Hockey offers a full line up of senior, intermediate, junior, youth and goalie sticks as well as gloves and accessories. Another recent exciting addition to the TRUE Hockey group of products is the Pro Custom Skate by Scott Van Horne. For more information about TRUE Hockey products and where to purchase them, visit www.true-hockey.com. Become a fan on Facebook, Twitter and Instagram.

About TRUE Hockey:

True Temper’s Hockey Division was established with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. For fourteen years, other hockey companies hired TRUE Hockey to design, engineer and manufacture over 2,000,000 sticks – sticks that showed up in the hands of countless NHL professionals and provided domination at every level of the game.

Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey is poised to continue providing the hockey industry with superior stick and skate design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one goal, devotion to being the best in hockey product performance. For more information, visit www.true-hockey.com.

Media Contact:
Dave McNally

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