News
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March 30, 2021
True Sports Announces Expansion in China Ahead of the 2022 Winter Olympics
True Hockey, a subdivision of True Sports and the brand leader in custom skate tech, will arrive in the Chinese market in December 2020 to meet the nation’s growing interest in Winter Sports. True Sports, a leading developer, and manufacturer of hockey,…
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January 11, 2021
TRUE Sports-Hockey Division Announces Partnership with Toronto Maple Leafs Goaltender Frederik Andersen
Memphis, TN – TRUE Hockey announced today an official partnership Toronto Maple Leafs goaltender Frederik Andersen of the National Hockey League (NHL). Under the new partnership, Andersen will use all TRUE Hockey goalie equipment and sticks on the ice and play an…
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January 7, 2021
TRUE Sports-Hockey Division Announces Extended Partnership with Vezina Winner Connor Hellebuyck
Memphis, TN – TRUE Hockey announced today an official partnership extension with Winnipeg Jets’ goalie Connor Hellebuyck of the National Hockey League (NHL). Under the extended partnership, Hellebuyck will use all TRUE Hockey performance items, as well as continuing to be a…
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September 29, 2020
TRUE Sports Acquires Iconic Goalie Company Lefevre Inc.
MEMPHIS, TN – MONTREAL, QC – TRUE Sports, a leading developer and manufacturer of hockey, golf, baseball and lacrosse products, has announced the acquisition of QC-based goalie equipment manufacturer, Lefevre Inc. While the terms of the deal were not disclosed, the acquisition…
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August 14, 2020
TRUE Sports-Hockey Division Announces Partnership with Flint Firebirds’ forward Brennan Othmann
Memphis, TN – TRUE Hockey announced today an official partnership with Flint Firebirds’ forward Brennan Othmann of the Ontario Hockey League (OHL). Under the partnership, Othmann will use TRUE Hockey skates and sticks as he will be a key feature in our…
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August 13, 2020
TRUE Sport-Hockey Division Announces Partnership with Val-d’or Foreurs Centermen Justin Robidas
Memphis, TN – TRUE Hockey announced today an official partnership with Val-d’or Foreurs Centermen Justin Robidas Under the partnership, Robidas will use TRUE Hockey performance products, skate, and sticks, and be another part of the youth movement in TRUE Hockey’s sports marketing…
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July 27, 2020
TRUE Sports-Hockey Division Announces Partnership with Detroit Red Wings Forward Tyler Bertuzzi
Memphis, TN – TRUE Hockey announced today an official partnership with Detroit Red Wings Forward Tyler Bertuzzi of the NHL. Bertuzzi was a 2nd round pick in the 2013 NHL entry draft and in the recent shortened NHL season had matched a…
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July 10, 2020
TRUE Sports Hockey Division Announces Partnership with Peterborough Petes’ Forward Mason McTavish
Memphis, TN – TRUE Hockey announced today an official partnership with the Peterborough Petes’ forward Mason McTavish of the Ontario Hockey League (OHL). Under the partnership, Mason will use TRUE Hockey performance product, skates and sticks, and be one of the centerpieces…
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June 12, 2020
TRUE Sports – Hockey Division Announces Partnership with Winnipeg Ice Defenseman Carson Lambos
Memphis, TN – TRUE Hockey announced today an official partnership with Winnipeg Ice Defenseman Carson Lambos. Under the partnership, Lambos will use TRUE hockey performance product, Skate and Stick and be one of the centerpieces around a youth movement in TRUE hockey’s…
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June 10, 2020
TRUE Sports Announces Multi-Year Partnership with the Kelowna Rockets
Memphis, TN – TRUE Sports (Hockey division) announced today that they have entered a multiyear partnership with the Kelowna Rockets. The Kelowna Rockets are a historic franchise in the Western Hockey League (WHL) and the 2004 Memorial Cup Champions. TRUE Hockey is…
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