News

• January 11, 2021

  TRUE Sports-Hockey Division Announces Partnership with Toronto Maple Leafs Goaltender Frederik Andersen

  Memphis, TN – TRUE Hockey announced today an official partnership Toronto Maple Leafs goaltender Frederik Andersen of the National Hockey League (NHL). Under the new partnership, Andersen will use all TRUE Hockey goalie equipment and sticks on the ice and play an…

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• January 7, 2021

  TRUE Sports-Hockey Division Announces Extended Partnership with Vezina Winner Connor Hellebuyck

  Memphis, TN – TRUE Hockey announced today an official partnership extension with Winnipeg Jets’ goalie Connor Hellebuyck of the National Hockey League (NHL). Under the extended partnership, Hellebuyck will use all TRUE Hockey performance items, as well as continuing to be a…

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• September 29, 2020

  TRUE Sports Acquires Iconic Goalie Company Lefevre Inc.

  MEMPHIS, TN – MONTREAL, QC – TRUE Sports, a leading developer and manufacturer of hockey, golf, baseball and lacrosse products, has announced the acquisition of QC-based goalie equipment manufacturer, Lefevre Inc. While the terms of the deal were not disclosed, the acquisition…

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• August 14, 2020

  TRUE Sports-Hockey Division Announces Partnership with Flint Firebirds’ forward Brennan Othmann

  Memphis, TN – TRUE Hockey announced today an official partnership with Flint Firebirds’ forward Brennan Othmann of the Ontario Hockey League (OHL). Under the partnership, Othmann will use TRUE Hockey skates and sticks as he will be a key feature in our…

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• August 13, 2020

  TRUE Sport-Hockey Division Announces Partnership with Val-d’or Foreurs Centermen Justin Robidas

  Memphis, TN – TRUE Hockey announced today an official partnership with Val-d’or Foreurs Centermen Justin Robidas Under the partnership, Robidas will use TRUE Hockey performance products, skate, and sticks, and be another part of the youth movement in TRUE Hockey’s sports marketing…

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• July 27, 2020

  TRUE Sports-Hockey Division Announces Partnership with Detroit Red Wings Forward Tyler Bertuzzi

  Memphis, TN – TRUE Hockey announced today an official partnership with Detroit Red Wings Forward Tyler Bertuzzi of the NHL. Bertuzzi was a 2nd round pick in the 2013 NHL entry draft and in the recent shortened NHL season had matched a…

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• July 10, 2020

  TRUE Sports Hockey Division Announces Partnership with Peterborough Petes’ Forward Mason McTavish

  Memphis, TN – TRUE Hockey announced today an official partnership with the Peterborough Petes’ forward Mason McTavish of the Ontario Hockey League (OHL). Under the partnership, Mason will use TRUE Hockey performance product, skates and sticks, and be one of the centerpieces…

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• June 12, 2020

  TRUE Sports – Hockey Division Announces Partnership with Winnipeg Ice Defenseman Carson Lambos

  Memphis, TN – TRUE Hockey announced today an official partnership with Winnipeg Ice Defenseman Carson Lambos. Under the partnership, Lambos will use TRUE hockey performance product, Skate and Stick and be one of the centerpieces around a youth movement in TRUE hockey’s…

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• June 10, 2020

  TRUE Sports Announces Multi-Year Partnership with the Kelowna Rockets

  Memphis, TN – TRUE Sports (Hockey division) announced today that they have entered a multiyear partnership with the Kelowna Rockets. The Kelowna Rockets are a historic franchise in the Western Hockey League (WHL) and the 2004 Memorial Cup Champions. TRUE Hockey is…

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• November 19, 2019

  True Hockey Launches First Hockey Helmet Built With MIPS Brain Protection System

  MEMPHIS, TN – TRUE Hockey launched the world’s first hockey helmet to feature the MIPS Brain Protection System from Sweden. Working alongside MIPS, the leaders in brain protection systems within helmet safety, TRUE’s Dynamic 9 Pro Helmet hit markets on November 8th,…

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