News
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November 19, 2019
True Hockey Launches First Hockey Helmet Built With MIPS Brain Protection System
MEMPHIS, TN – TRUE Hockey launched the world’s first hockey helmet to feature the MIPS Brain Protection System from Sweden. Working alongside MIPS, the leaders in brain protection systems within helmet safety, TRUE’s Dynamic 9 Pro Helmet hit markets on November 8th,…
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August 26, 2019
USA Hockey Announces Multi-year Partnership With TRUE Hockey
COLORADO SPRINGS, Colo. – USA Hockey today announced a multi-year partnership with TRUE Hockey, a leading manufacturer of hockey equipment whose commitment is to utilize transformational technologies to deliver best-in-class products. As an official sponsor of USA Hockey, TRUE Hockey will be…
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August 22, 2019
TRUE Hockey Welcomes Natalie Spooner to #TeamTRUE
MEMPHIS, TN – TRUE Hockey – a division of TRUE Sports – has announced its endorsement of Canadian pro and two time Olympian, Natalie Spooner. “Time and time again, Natalie has proven herself an outstanding athlete – both on the ice and…
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May 10, 2018
Why We’ve Never Strayed From Our Signature One-piece Skate
Designed for your feet – not the shelf, the TRUE Pro Custom Skate offers a unique experience for each skater. Bypassing modifications to a preexisting boot, these skates are often imitated but never duplicated, enhancing your playing ability with state of the…
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March 15, 2018
5 Things You Should Know About the A6.0 SBP Stick
Hockey stick shopping is never an easy task: the options are limitless when it comes to the fit, play, and weight distribution. Built for the player seeking natural explosive power from any shooting position, we’ve unveiled the new TRUE A6.0 SBP stick….
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December 22, 2017
TRUE Hockey Announces Multi-Year Partnership with Ottawa Senators Forward Mike Hoffman.
Memphis, TN – TRUE Hockey announced today an official partnership with Ottawa Senators Forward Mike Hoffman. Under the multi-year partnership, Hoffman will play TRUE hockey product and be one of the centerpieces in TRUE hockey’s sports marketing efforts. He will also sit…
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June 21, 2017
INVEST Hockey named Exclusive Official Distributor of TRUE Hockey for Russia and Kazakhstan
TRUE Hockey, a North American manufacturer of hockey equipment, has named INVEST HOCKEY as the exclusive official distributor of its products in Russia and Kazakhstan. The new partnership emphasizes TRUE Hockey’s commitment to develop and establish its business in this key consumer…
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March 2, 2017
TRUE Hockey gives fans chance to win trip to watch the Magician, Mitch Marner
MEMPHIS, TN – TRUE Hockey is pleased to announce the launch of their #WinLikeMitch contest: one lucky fan will score exclusive signed gear as well as a trip for them and a friend to watch Mitch Marner play in Toronto on April…
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November 22, 2016
True Temper Sports Acquires VH Footwear
Memphis, TN – True Temper Sports, a leading developer and manufacturer of Hockey, Golf and Lacrosse products announced today the acquisition of Winnipeg, Manitoba based hockey skate manufacturer, VH Footwear Inc. The terms of the deal were not disclosed. The acquisition will…
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November 18, 2016
TRUE Hockey Hires Boris Juric to Oversee European Sales Division
TRUE Hockey announced today the hiring of Boris Juric in the role of European Sales Manager. In his new role, Boris will be responsible for overseeing the sales team and helping drive TRUE hockey’s growth strategy in the European market. Boris will…
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