News

• June 21, 2017

  INVEST Hockey named Exclusive Official Distributor of TRUE Hockey for Russia and Kazakhstan

  TRUE Hockey, a North American manufacturer of hockey equipment, has named INVEST HOCKEY as the exclusive official distributor of its products in Russia and Kazakhstan. The new partnership emphasizes TRUE Hockey’s commitment to develop and establish its business in this key consumer…

  Read More
• March 2, 2017

  TRUE Hockey gives fans chance to win trip to watch the Magician, Mitch Marner

  MEMPHIS, TN – TRUE Hockey is pleased to announce the launch of their #WinLikeMitch contest: one lucky fan will score exclusive signed gear as well as a trip for them and a friend to watch Mitch Marner play in Toronto on April…

  Read More
• November 22, 2016

  True Temper Sports Acquires VH Footwear

  Memphis, TN – True Temper Sports, a leading developer and manufacturer of Hockey, Golf and Lacrosse products announced today the acquisition of Winnipeg, Manitoba based hockey skate manufacturer, VH Footwear Inc. The terms of the deal were not disclosed. The acquisition will…

  Read More
• November 18, 2016

  TRUE Hockey Hires Boris Juric to Oversee European Sales Division

  TRUE Hockey announced today the hiring of Boris Juric in the role of European Sales Manager. In his new role, Boris will be responsible for overseeing the sales team and helping drive TRUE hockey’s growth strategy in the European market. Boris will…

  Read More
• October 14, 2016

  TRUE Hockey Announces Multi-Year Partnership with Toronto Maple Leafs Forward Mitch Marner

  TRUE Hockey announced today an official partnership with Toronto Maple Leafs forward Mitch Marner. Under the multi-year partnership, Marner will use TRUE hockey product and be one of the centerpieces around a youth movement in TRUE Hockey’s sports marketing efforts, including sitting…

  Read More
• July 20, 2016

  Get a free pair of TRUE Hockey replacement palms with purchase of A6.0 SBP PRO or XC9 PRO Gloves

  FOR IMMEDIATE RELEASE: Memphis, TN – Released in April 2016, TRUE Hockey’s revolutionary ZPalm interchangeable palm technology is taking the hockey market by storm. Designed to fit the A6.0 SBP PRO and XC9 PRO glove models, TRUE Hockey has created 5 distinct…

  Read More
• May 5, 2016

  $60,000 Raised at First Annual Claddagh Fund Celebrity Hockey Tournament Powered by TRUE Hockey

  FOR IMMEDIATE RELEASE : Memphis, TN –TRUE Hockey is proud to announce that the First Annual Claddagh Fund Celebrity Hockey Tournament raised $60,000 for the Claddagh Fund, a charitable organization founded by Ken Casey, the frontman for New Englandbased Irish rock band…

  Read More
• April 15, 2016

  TRUE Hockey Launches Category Changing Technology with ZPalm Line of Gloves

  FOR IMMEDIATE RELEASE : Memphis, TN – TRUE Hockey announced today the launch of its new ZPalm Glove Technology, a proprietary technology unlike any that has ever been available in the market. “We believe that the introduction of ZPalm will completely revolutionize…

  Read More
• March 1, 2016

  TRUE Hockey Hires hockey industry veteran Christian Eckl to oversee European Sales Division

  FOR IMMEDIATE RELEASE : March 1st, 2016 Memphis, TN – TRUE Hockey announced today they have hired 25 year industry veteran Christian Eckl in the role of European Sales Manager. In this newly formed role, Christian will be responsible for overseeing the…

  Read More
• December 4, 2015

  TRUE Hockey to Host Launch Party with Dropkick Murphys

  Memphis, TN (December 4, 2015) – TRUE Hockey is pleased to announce the launch party for its limited edition Dropkick Murphys stick to be held on Saturday, December 5, 2015 from 1:00 p.m. to 3:00 p.m. at Pure Hockey Braintree in Braintree,…

  Read More